Module 1: Introduction to SEO
Learn the fundamentals of SEO and how search engines work to drive organic traffic and improve website visibility.
- ✔ Basics of Search Engines & SEO: Understand how search engines index and rank web pages.
- ✔ Google Algorithms & Ranking Factors: Learn key factors affecting search rankings.
- ✔ White Hat vs. Black Hat SEO: Follow best practices to ensure sustainable growth.
Module 2: Keyword Research & Content Optimization
Master keyword research techniques and content optimization strategies for higher search rankings.
- ✔ Understanding Search Intent & Keyword Types: Target the right keywords for better engagement.
- ✔ Keyword Research Tools: Use Google Keyword Planner, Ahrefs, and SEMrush effectively.
- ✔ SEO Content Writing & Blog Optimization: Create high-quality, optimized content.
Module 3: On-Page SEO Techniques
Optimize your web pages with best on-page SEO practices to enhance user experience and search rankings.
- ✔ Title Tags, Meta Descriptions & Headers: Optimize key on-page elements.
- ✔ Image Optimization & Alt Tags: Improve performance and accessibility.
- ✔ URL Structure & Internal Linking: Ensure a search-friendly site architecture.
- ✔ Core Web Vitals & Page Experience Optimization: Enhance speed and mobile usability.
Module 4: Off-Page SEO & Link Building
Learn off-page SEO techniques to increase your website’s authority and improve rankings.
- ✔ Backlink Strategies: Build high-quality backlinks through guest posting, directory submissions, and forums.
- ✔ Social Media & Content Marketing: Leverage social platforms to boost SEO.
- ✔ Influencer Outreach & Link Building Best Practices: Collaborate with influencers for strategic growth.
Module 5: Technical SEO & Website Performance
Optimize technical aspects of your website to enhance search engine crawling, indexing, and performance.
- ✔ Site Speed Optimization & Performance: Improve website load times and responsiveness.
- ✔ XML Sitemaps, Robots.txt & Indexing: Ensure search engines can efficiently crawl your site.
- ✔ Structured Data & Schema Markup: Implement rich snippets for better visibility.
- ✔ Website Migrations & Canonicalization: Handle URL changes without losing rankings.
Module 6: Local SEO & Google My Business Optimization
Optimize your online presence for local searches and improve visibility on Google Maps.
- ✔ Google My Business (GMB): Set up and optimize your GMB profile for better local search rankings.
- ✔ Local Citations & NAP Consistency: Build credibility with consistent business listings.
- ✔ Online Reputation Management: Optimize customer reviews to enhance trust and engagement.
Module 7: SEO Analytics & Reporting
Track, measure, and analyze SEO performance using advanced tools and reporting techniques.
- ✔ Google Search Console & Google Analytics: Gain insights into website performance and indexing.
- ✔ SEO Performance Tracking: Use data-driven strategies to improve search rankings.
- ✔ Competitor Analysis & SEO Audits: Analyze competitors and identify optimization opportunities.
Module 8: SEO for E-Commerce & Advanced Strategies
Implement powerful SEO techniques for e-commerce platforms and stay ahead with future trends.
- ✔ E-Commerce SEO: Optimize Shopify, WooCommerce, and Magento stores for higher conversions.
- ✔ YouTube SEO & Video Ranking: Enhance video visibility and engagement on search engines.
- ✔ Voice Search & AI-driven SEO: Stay ahead with the latest innovations and future trends.
📌 Practical Learning with Real-Time SEO Projects & Case Studies!
